Seung Yong Chung is a successful South Korean-American businessman and marketing executive best known as the CEO and co-founder of Cashmere Agency, a leading creative marketing firm in the entertainment industry. Born in Seoul, South Korea, in 1970 and moving to the United States at the age of two, he grew from humble immigrant beginnings to become a respected leader in American business.
Through his work, Chung has played a major role in shaping marketing campaigns that connect brands, films, TV shows, and music with diverse audiences in ways that feel authentic and culturally relevant. His journey reflects a blend of hard work, cultural understanding, and innovative thinking, making him a key figure in how modern marketing speaks to people around the world.
Quick Bio About Seung Yong Chung
| Personal Details | Information |
|---|---|
| Full Name | Seung Yong Chung |
| Birth Year | 1970 |
| Age (2025) | 55 years old |
| Birthplace | Seoul, South Korea |
| Nationality | South Korean-American |
| Ethnicity | Asian |
| Religion | Christianity |
| Height | 6’3″ (191 cm) |
| Weight | 176 lbs (80 kg) |
| Hair Color | Black |
| Eye Color | Dark Brown |
| Education | B.S. in Finance (Virginia Tech), M.S. in Information Systems (George Washington University) |
| Profession | Businessman, Marketing Executive |
| Known For | CEO & Co-founder of Cashmere Agency, Diane Farr’s ex-husband |
| Marital Status | Divorced (2006–2020) |
| Children | Beckett, Sawyer, Coco Chung |
| Current Residence | Los Angeles, California |
| Estimated Net Worth (2025) | $19.8 – $20.3 million |
Early Life and Background
Seung Yong Chung was born in 1970 in Seoul, South Korea, and moved to the United States with his family when he was just two years old. Growing up in America, he was raised with strong family values that blended Korean traditions with American opportunities. His father was a successful entrepreneur who served as the president of Intraco Korea, an import-export business, while his mother worked as a dedicated nurse at George Washington University Hospital.
From a young age, Chung saw the importance of hard work, education, and determination through his parents’ example. These early influences gave him a strong sense of discipline, ambition, and respect for both his heritage and the new culture he was part of, shaping the foundation for his future success in business.
Age, Physical Appearance, and Personal Traits
As of 2025, Seung Yong Chung is 55 years old, yet he is often noted for looking much younger than his age. Standing tall at 6 feet 3 inches (191 cm) and weighing around 176 pounds (80 kg), he has a fit and confident presence. He has black hair and dark brown eyes, and his sharp, professional appearance reflects his attention to detail and disciplined lifestyle. Known for his calm, thoughtful demeanor, Chung carries himself with a mix of quiet confidence and approachability, traits that have helped him build strong relationships in both business and personal life.
Education and Academic Achievements
Seung Yong Chung attended Gaithersburg High School, where he developed a strong interest in business and problem-solving. He went on to earn a Bachelor’s degree in Finance from Virginia Tech’s Pamplin School of Business, graduating in 1992. Wanting to expand his skills, he later completed a Master’s degree in Information Systems from George Washington University in 1995. This combination of finance and technology gave him a rare and valuable skill set, allowing him to understand both the money side of business and the technical tools that drive modern industries. This blend of knowledge became a major advantage in his career, especially in building innovative marketing strategies that use both data and creativity to succeed.
Early Career in Business and Marketing
After completing his studies, Seung Yong Chung began his career working for software companies, where he gained valuable experience in technology, systems management, and business operations. He later joined the well-known accounting and consulting firm Ernst & Young LLP, where he strengthened his skills in business development, strategic planning, and client relations. These early roles gave him a strong foundation in both the technical and financial sides of business, but Chung wanted a career that also allowed for creativity and cultural connection. This desire led him to explore the entertainment industry, where he saw an opportunity to blend his business expertise with innovative marketing strategies that could connect brands to diverse audiences in a more authentic way.
Founding of the Cashmere Agency
In 2003, Seung Yong Chung co-founded Cashmere Agency with his business partner Ted Chung in Los Angeles, driven by a shared vision to create marketing that truly connects with people. They saw a gap in the industry for campaigns that spoke directly to diverse, multicultural audiences in a genuine and relatable way. Cashmere Agency was built on the idea of blending culture, creativity, and authenticity, helping brands, films, TV shows, and music artists reach audiences through storytelling that reflects real-life experiences. Under Seung Yong Chung’s leadership, the agency quickly grew into a respected name in the entertainment marketing world, known for its ability to shape cultural conversations while delivering outstanding results for its clients.
Achievements and Industry Recognition
Under Seung Yong Chung’s leadership, Cashmere Agency has achieved remarkable success and earned major industry honors. In 2019, the agency was named AdAge’s Multicultural Agency of the Year, a recognition that highlighted its ability to create powerful, inclusive campaigns that resonate with diverse audiences. The team has also won prestigious Cannes Lions Creative Awards, one of the highest honors in advertising, for its innovative and culturally relevant work. These achievements reflect Chung’s forward-thinking leadership, his deep understanding of cultural trends, and his commitment to pushing creative boundaries in marketing, setting Cashmere apart as a true leader in the industry.
Leadership Style and Vision
Seung Yong Chung’s leadership style is built on a strong mix of cultural understanding and awareness of modern marketing trends. He believes that the most effective campaigns come from truly knowing the audience—respecting their backgrounds, values, and experiences—rather than relying on generic advertising. By combining this cultural insight with data-driven strategies and creative storytelling, he helps brands build authentic connections with diverse, multicultural audiences. His approach not only makes campaigns more relatable but also positions brands as part of meaningful cultural conversations, which has become a key reason for Cashmere Agency’s continued success in the entertainment marketing world.
Relationship And Marriage to Diane Farr
In 2006, Seung Yong Chung married American actress, writer, and producer Diane Farr in a wedding that beautifully blended Korean and Western traditions. Their ceremony, held at Rainbow Tarns in Mammoth Lakes, California, included five Buddhist monks, symbolizing respect for his heritage while embracing her cultural background. Early in their relationship, they faced challenges from Chung’s family, who were concerned about preserving Korean traditions if he married someone outside his race. However, the couple navigated these cultural expectations with understanding and respect, building a strong life together. During their marriage, they welcomed three children and balanced their busy careers with a commitment to family life.
Who is Diane Farr?
Diane Farr is an American actress, writer, and producer best known for her television roles in popular shows such as Numb3rs, where she played FBI agent Megan Reeves, Rescue Me, and the newer drama Fire Country. Born on September 7, 1969, she has built a successful career in both TV and film, earning praise for her versatility and strong screen presence. In addition to acting, Diane has written books and worked as a producer, showing her wide range of creative skills. She was married to Seung Yong Chung from 2006 to 2020, and together they have three children.
Their Children and Family Life
Seung Yong Chung and Diane Farr have three children: their firstborn son, Beckett Mancuso Chung, and twin daughters, Sawyer Lucia Chung and Coco Trinity Chung. The children were born close together in age, leading Diane to affectionately call them “Irish triplets.” Even after their 2020 divorce, Chung has remained a devoted and active father, working closely with Farr to co-parent their kids. He prioritizes spending quality time with them and ensuring they grow up in a supportive, loving environment, showing that family remains at the center of his life despite the changes in their relationship.
Divorce and Life After Marriage
In 2020, after 14 years of marriage, Seung Yong Chung and Diane Farr quietly divorced, choosing to handle the separation with dignity and mutual respect. They avoided public drama, keeping the details private to protect their family’s well-being. Both have remained committed to raising their three children together, maintaining a cooperative and friendly relationship as co-parents. Their ability to focus on their kids and preserve a peaceful family dynamic has shown their maturity and shared dedication to providing stability and love despite no longer being married.
Current Life and Business Activities
As of 2025, Seung Yong Chung lives in Los Angeles, California, where he continues to focus on leading Cashmere Agency and driving its growth in the entertainment marketing industry. He remains deeply involved in creating innovative, culturally relevant campaigns for major brands, films, and music projects. Despite his professional success, Chung chooses to live a private life, staying away from social media and limiting his public appearances. This low-profile lifestyle allows him to concentrate on his work, his family, and the values that have guided him throughout his career.
Net Worth and Financial Success
As of 2025, Seung Yong Chung’s net worth is estimated to be between $19.8 million and $20.3 million, a reflection of his long-term success in business and marketing. The majority of his wealth comes from his work with Cashmere Agency, which he co-founded in 2003 and grew into an award-winning leader in entertainment marketing. His ability to combine cultural awareness with innovative strategies has helped the agency secure major clients and high-profile projects, creating steady growth and strong financial returns over the years.
Legacy and Influence in Marketing
Seung Yong Chung has left a lasting mark on the marketing world by reshaping how brands approach multicultural audiences. Through his leadership at Cashmere Agency, he has proven that authentic cultural storytelling can create stronger, more meaningful connections with consumers. His work has influenced brand strategies across the entertainment industry, inspiring other marketers to prioritize diversity and inclusion. As an immigrant who rose to the top of his field, Chung has also become a role model for aspiring entrepreneurs, showing that hard work, vision, and respect for cultural identity can lead to lasting success.
Conclusion
From his early days as a young immigrant in the United States to becoming the CEO of one of the most respected creative agencies in entertainment, Seung Yong Chung’s life story is one of determination, education, and innovation. His achievements highlight the importance of blending cultural understanding with modern business strategies, creating campaigns that resonate across diverse audiences. By staying true to his values and embracing both his Korean heritage and American experiences, he has built a legacy that inspires marketers and entrepreneurs alike, proving that cultural insight is not just a business advantage—it’s a powerful force for meaningful connection.
FAQs About Seung Yong Chung
Who is Seung Yong Chung?
Seung Yong Chung is a South Korean-American businessman and marketing executive, best known as the CEO and co-founder of Cashmere Agency. He is recognized for creating culturally rich marketing campaigns for top brands, films, TV shows, and music artists. His leadership has made him a key figure in the entertainment marketing world.
What is Seung Yong Chung’s background?
He was born in 1970 in Seoul, South Korea, and moved to the United States when he was two years old. Raised with strong values of hard work and education, he earned a degree in Finance from Virginia Tech and a Master’s in Information Systems from George Washington University. His diverse background helps him blend business skills with cultural insight.
What is Seung Yong Chung’s net worth?
As of 2025, his estimated net worth is between $19.8 million and $20.3 million. Most of his wealth comes from his success with Cashmere Agency, which has won major industry awards like AdAge’s Multicultural Agency of the Year and recognition at the Cannes Lions Creative Awards.
Was Seung Yong Chung married to Diane Farr?
Yes, he was married to American actress Diane Farr from 2006 until their divorce in 2020. They shared a cross-cultural wedding and have three children together—one son and twin daughters—whom they continue to co-parent respectfully.
What makes Seung Yong Chung influential in marketing?
His influence comes from his ability to merge cultural understanding with innovative marketing strategies. By focusing on authentic storytelling, he has helped brands connect deeply with multicultural audiences, setting a new standard for inclusive and effective marketing.
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